About us

About Further Insight and what makes us stand out.

Our Story

Further Insight started with a clear vision: to provide business with real, practical and deeply insightful recommendations to help them deliver on their goals. Seeing our clients grow their marketing position, improve engagement with their target audience, and deliver better products and services, is in the end what we are driven by.

We were founded with a commitment to understanding the principles that drive effective marketing and communication. Over the years, we have grown into a consultancy that specialises in measuring and optimising marketing, communication, community, and customer experiences.

Our story is one of continuous learning and adaptation, always grounded in the rigorous application of data-driven insights and a healthy appetite to tell it as it is.

Our Mission

Our mission is to empower businesses and organisations to achieve their full potential through strategic marketing and effective communication. We are driven by a commitment to evidence-based practices and a dedication to understanding the unique needs of each client. By applying economic theory and very well-developed skills in data analysis, we aim to provide insights and solutions that foster long-term success and meaningful connections. We focus on what truly matters for our clients, ensuring that every strategy is backed by solid data and practical application.

Our Values

Integrity, innovation, and collaboration are the principles that guide our work. We believe in building strong, transparent relationships with our clients and partners, and we are committed to delivering results with honesty and professionalism. Our innovative approach ensures that we stay ahead of industry trends, while our collaborative spirit drives us to work closely with clients to achieve their goals. We focus on delivering real value. Lastly, we believe in giving back, dedicating both money and time to causes that our team cares about.

Our Approach

Our approach is firmly rooted in rigour, evidence-based methodologies and the latest proven marketing theories. We use market research, customer experience analysis, and econometric modelling to understand the nuances of our clients’ target audiences. This data-driven methodology allows us to tailor our solutions to align with our clients’ needs and objectives, ensuring that our clients can make informed decisions and achieve measurable results. We combine the best and latest approaches with practical, no-nonsense insights and recommendations.

Our Team

Our team is composed of dedicated professionals who bring a wealth of expertise and experience to the table. Led by our founder, who has a deep background in marketing and communications, we are supported by a talented team who are specialists and highly experienced in their fields. Each team member is committed to delivering high-quality results and providing exceptional service to our clients. Together, we work collaboratively to drive success and innovation in every project we undertake, always with a focus on evidence-based strategies.

Why Choose Us?

What sets Further Insight apart is our unwavering commitment to quality and our comprehensive approach to client success. We stand out by offering a unique blend of market research, customer experience, econometric modelling, and marketing effectiveness services. Our data-driven strategies are designed to provide actionable insights and drive tangible results. By choosing Further Insight, you are partnering with a team that is dedicated to understanding your needs, aligning with your goals, and delivering exceptional value every step of the way. We don’t just talk about results; we deliver them, backed by solid data and practical insights.