Use market research to measure and optimise your marketing and communications
At Further Insight, our market research services meet the needs of a broad range of industries. We are highly experienced in undertaking research for various purposes, including:
- Customer satisfaction
- Employee engagement
- Product development
- Pricing research
- Market segmentation
- Audience measurement
- Brand health tracking
- Brand positioning
- Campaign evaluation
- Campaign or product concept testing
- Communications research
- Behaviour change
Market research provides critical data that helps businesses and organisations to make informed decisions, to reduce risks and increase the likelihood of success.
Why our clients undertake market research
Market research provides critical data that helps businesses and organisations to make informed decisions, to reduce risks and increase the likelihood of success. By understanding customer needs and preferences, businesses and organisations can tailor their products and services to better meet market demands and increase customer satisfaction. Market research can also help identify market trends and competitor strategies, allowing businesses to stay ahead of the competition. Using market research services, more effective marketing campaigns can be developed that are more effective in reaching and converting target audiences.
How we provide market research services
What's most important for you to know about how we undertake market research:
- Methodologies: Our market research services cover a vast breadth of methodologies. This includes desktop research, qualitative research such as focus groups and one-on-one in-depth interviews, and quantitative research, which is primarily conducted through surveys.
- Technologies: We utilise a broad range of market research technologies, from the latest online tools to proven and trusted face-to-face techniques. Our online surveys are conducted with participants recruited securely from high-quality market research panels, online communities, online video interviews, and discussion groups. We also offer phone and email surveys. Our personal market research services include face-to-face intercept surveys, vox pops, and face-to-face focus groups or personal and executive interviews.
- Partners: We have a portfolio of high-quality partners that we utilise to assist with participant recruitment, fieldwork, and interview facilities. We have worked with our partners for years and continuously evaluate them to ensure consistent service delivery and expertise.
- Custom-designed: Our services are custom designed to deliver exactly what you need. We don't use templates; instead, we work closely with you to design projects that meet your needs time and time again. At Further Insight, we believe in providing tailored solutions that drive real, measurable results, ensuring that every project is aligned with your specific goals and objectives.
