Case Studies

A selection of projects that Further Insight has recently completed.

Stratco used Further Insight data science services to measure and optimise the return on investment (ROI) of their marketing activities.

The problem

Being a brand with a long history, and well-established in Australia, Stratco operates a highly sophisticated and complex marketing program, targeting multiple and diverse audiences with key product ranges, across regions. The business had a desire to better understand the ROI of its marketing program, and how the ROI could be improved.

The solution

Further Insight undertook marketing mix modelling, analysing three years of marketing spend for the brand and its key competitors, marketing metrics, and economic indicators.

The result

Stratco was provided with detailed reports on the ROI of its marketing activity at an overall, channel, market level, and splitting out results by various types of marketing audiences and objectives. The analysis also provided insight into the influence of competitor activity, seasonality and macroeconomic factors on sales.

The metal manufacturer was provided with online marketing measurement and optimisation tools, allowing the business to understand how to:

Optimise marketing spend to maximise revenue, by market and nationally
Optimise marketing spend by shifting spend between channels and marketing activities, by market and nationally
Optimise marketing spend by shifting spend between target audiences and marketing objectives, by market and nationally