Case Studies
A selection of projects that Further Insight has recently completed.
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- Case study Easy Agile
Easy Agile used Further Insight’s advanced market research capabilities to better understand how to optimise the positioning and design of its products to appeal to more customers and grow market share.
The problem
Easy Agile is an Australian scale-up that has experienced significant growth in a short period of time. Building software within the Atlassian eco-system, the company helps large businesses optimise their agile work processes. The company had to make a key decision for future growth – how to design its products, and packaging, to appeal to many potential customers across markets.
The solution
Further Insight designed a quantitative max-diff survey, which was distributed to the brand’s key users and decision makers, in the United States of America, Canada, the United Kingdom, Germany, France, and Australia. The survey design included questions about product features as well as about decision marketing processes and other purchase influencers.
The result
The report provided clear recommendations of how Easy Agile should further develop its products, and which features to focus on to stand out from competitors. It further provided insights into what other platforms (beyond Atlassian) were used by its target audience, and what the strengths and weaknesses were of these platforms.
The feedback
“The communication and collaboration was noteworthy during the engagement. [Further Insight] worked to deliver the outcomes we wanted, but voiced options to improve the outcome and make recommendations. The insight presented reaffirmed some assumptions and challenged others for our teams. The result built a level of confidence to proceed with larger, more impactful but risky decisions for the business in terms of packaging and positioning within market(s).”
Matt Keir, Head of Marketing, Easy Agile