Further Insight helped San Remo demonstrate the effect of increased marketing activity on its brand health.

The problem

San Remo wanted to understand the effect of increased and focussed marketing activity on its brand health. The brand had planned a combination of sports sponsorship and related marketing activity in one of its markets in Australia. The activity was more intense than its usual activity in the market. San Remo wanted to understand the effect of the approach on its brand health.

The solution

Further Insight undertook quantitative pre- and post-campaign evaluation research among the brand’s key target audience in the market. The survey design included measurement of campaign awareness, brand health, and impact on behaviours. A full report and presentation of the results was provided.

The result

The feedback

"I worked with Further Insight on several projects that helped quantify the impact of advertising campaigns across various domestic markets. Through the insights provided, we were able to demonstrate the benefits of a high reach & frequency media mix paired with high impact creative when compared to other low-exposure test-markets. Further Insight was extremely easy to work with, highly efficient and most importantly delivered the research insights with clarity and certainty. This in turn made it easy to on-sell the benefits of the marketing investments to the broader business and enable more informed decision-making on future investments."

Erik de Roos, Chief Marketing Officer, San Remo