Fantastic Noodles used Further Insight’s campaign evaluation research to measure how to best optimise its campaign activity to maximise effect on market share.

The problem

Fantastic Noodles had launched its Yup to the Cup campaign with great success. The brand grew, and with it, sales grew. The brand wanted to understand whether further campaign activity would be as successful. It decided to used Perth as a test market and use Further Insight’s market research services to understand the impact of further campaign activity on brand health.

The solution

Further Insight designed quantitative campaign evaluation research, which was distributed to the brand’s key target audience in Perth. The survey design included measurement of the campaign activity against direct and indirect competitor brands. We provided a full report and presentation of the results.

The result

The feedback

"I worked with Further Insight on several projects that helped quantify the impact of advertising campaigns across various domestic markets. Through the insights provided, we were able to demonstrate the benefits of a high reach & frequency media mix paired with high impact creative when compared to other low-exposure test-markets. Further Insight was extremely easy to work with, highly efficient and most importantly delivered the research insights with clarity and certainty. This in turn made it easy to on-sell the benefits of the marketing investments to the broader business and enable more informed decision-making on future investments."

Erik de Roos, Chief Marketing Officer, San Remo (owner of Fantastic Noodles)