Further Insight helped DoorDash pick the best campaign creative(s) to increase their market share in a market that was dominated by key competitors Uber Eats and Menulog.
The problem
DoorDash is a meal and grocery delivery service. While now it is a market leader in Australia, in 2021 it was in its early stages of entering the Australian market. There was a strong desire to grow brand awareness and uptake of its services. A campaign was developed to achieve this, however DoorDash wanted to ensure all campaign elements had the intended effect.
The solution
Further Insight designed a quantitative concept testing survey, which was distributed to DoorDash target audience. We provided a full report, presentation to the business and the creative agency.
The result
The report showed DoorDash the potential impact of the concepts on its brand health as well as business performance. Results were benchmarked against the Further Insight campaign performance benchmark. The research provided DoorDash with detailed insights into the potential performance of each concept, and a clear recommendation on which campaign elements were likely to be most effective.
The feedback
“DoorDash launched in Australia in 2021, and during the first few years we needed customer insights to help us understand which marketing campaign concepts were going to help us gain market share and would benefit from more investment. Andris from Further Insight was fantastic in helping with this. He delivered quick, tailored and precise insights that were crucial for us. Further Insight's analysis of our campaign concepts gave us clear feedback to refine our approach. Thanks to their expertise, we were able to continue grow our business in Australia effectively.”
Michael McCash, Country Marketer - Australia, DoorDash