The Adelaide Central Market Authority partnered with Further Insight to deliver a robust community engagement program to help the organisation better understand Traders’ preferences and provide an opportunity for the community to agree on the future of the Market’s trading hours.
The problem
The Adelaide Central Market is an iconic shopping destination in Adelaide, attracting customers locally and tourists from all over the world. The Market is home to just over 70 Traders that provide produce, products and services to the Adelaide community. Established in 1869, the Market has a rich history, and a community of well-established Traders, as well as Traders who have only recently joined the Market. The Market’s Trading Hours are mandatory for all Traders and had not been reviewed for at least 20 years. The Market’s Authority, and Traders, had a desire to review the Hours. Further Insight guided the involved groups through the decision making process.
The solution
Further Insight designed and executed a comprehensive community engagement program including a pre-engagement survey, face-to-face interviews, one-on-one interviews, and a post-engagement survey. The program was designed to be flexible and updated to include new engagement topics and additional engagement activities as the program progressed. The program was updated based on the response of the Trader community to the engagement topic, as well as feedback received, throughout the delivery of the program.
The result
The program providing detailed and in-depth insight into the views of Traders across industries and customer segments. The feedback received from the Trader community was overwhelmingly positive, with Traders enjoying the opportunity to have their say, hearing from others, and most importantly feeling heard by the Adelaide Central Market Authority.